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Cortex Innovation Community

M.A.D.E., a “maker space” opens on Delmar

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On November 16 entrepreneurs Jim McKelvey and Doug Auer (top photo), along with Cortex’s President and CEO Dennis Lower (bottom photo: middle), hosted a ribbon cutting for M.A.D.E. (Makers, Artists, Designers, Entrepreneurs), a new 33,000 s.f. maker space at 5127 Delmar.

The grand opening marked the one year anniversary since the abrupt closure of all 10 TechShops across the country, including one located in the CWE’s Cortex Innovation District where there were 500 members. As soon as the news broke, McKelvey contacted both Auer, his partner in Third Degree Glass Factory, and Lower and together “we vowed we would be the city that saved our maker space.”

They acquired TechShop’s equipment, purchased the vacant building directly across from the The Glass Factory that formerly housed a Vespa dealership, and immediately got to work renovating the space. Amazingly, the total gut rehab project was accomplished in less than one year!

Nicki's Central West End Guide Art & Architecture Education For Children Services Shop News  Wiley Price IV Third Degree Glass Factory St. Louis Public Radio Melody Walker Mayor Lyda Krewson Maker Space Magic House M.A.D.E. Jim McKelvey Doug Auer Dennis Lower Cortex Innovation Community

Nicki's Central West End Guide Art & Architecture Education For Children Services Shop News  Wiley Price IV Third Degree Glass Factory St. Louis Public Radio Melody Walker Mayor Lyda Krewson Maker Space Magic House M.A.D.E. Jim McKelvey Doug Auer Dennis Lower Cortex Innovation Community

In his welcoming remarks Jim McKelvey, above left, the co-founder of the Square payment device, said the camaraderie and inspiration of makers at TechShop in San Francisco was very important to him when he was developing the Square prototype.

He added that Mayor Lyda Krewson and the City of St. Louis were extremely helpful in facilitating the quick opening of M.A.D.E. “Getting it up and running within a year wouldn’t have been possible without their cooperation. This is Phase 1,” he continued, “Phase 2 will house The Magic House for children on the second floor, which is set to open this summer. (More on this exciting news follows.)

In time, McKelvey, Auer and Lower plan to transform the entire area on and around Delmar into a “maker zone.”

Nicki's Central West End Guide Art & Architecture Education For Children Services Shop News  Wiley Price IV Third Degree Glass Factory St. Louis Public Radio Melody Walker Mayor Lyda Krewson Maker Space Magic House M.A.D.E. Jim McKelvey Doug Auer Dennis Lower Cortex Innovation Community

Mayor Krewson drew a laugh when she recalled a phone call from Doug Auer and Jim McKelvey 15 years ago when she was 28th Ward Alderman: “We’re interested in a vacant building on Delmar…a few people will be blowing glass…” The wildly successful Third Degree Glass Factory opened in 2002 and Krewson said she has learned over time that “Doug can build anything, and Jim can do anything.”

Nicki's Central West End Guide Art & Architecture Education For Children Services Shop News  Wiley Price IV Third Degree Glass Factory St. Louis Public Radio Melody Walker Mayor Lyda Krewson Maker Space Magic House M.A.D.E. Jim McKelvey Doug Auer Dennis Lower Cortex Innovation Community

Beth Fitzgerald, president of Magic House said her board wanted to expand its reach into north city and they contacted Cortex’s Dennis Lower for ideas. When Magic House opens this summer at M.A.D.E., the board’s vision will be realized. This summer is also the 40th anniversary of the opening of Magic House in Kirkwood. Magic House at M.A.D.E., which will offer classes and camps with a focus on STEAM education, is geared toward elementary and middle school children.

In his final remarks McKelvey said, “Come here and play. If you don’t know how to use the equipment, ask us. There are no rules—well,” he laughed, “there is a waiver.”

The photos below show a small sampling of what is available at M.A.D.E.

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Nicki's Central West End Guide Art & Architecture Education For Children Services Shop News  Wiley Price IV Third Degree Glass Factory St. Louis Public Radio Melody Walker Mayor Lyda Krewson Maker Space Magic House M.A.D.E. Jim McKelvey Doug Auer Dennis Lower Cortex Innovation Community

Top photo: Textiles teacher Sheila Lenkman also works part time for The Repertory Theater. She explained that, for beginners, the first step is to sign up to learn how to use the equipment, which includes a long-arm quilter.  There will be classes based on the needs of the community whether that is pattern making, installing zippers, etc.

Nicki's Central West End Guide Art & Architecture Education For Children Services Shop News  Wiley Price IV Third Degree Glass Factory St. Louis Public Radio Melody Walker Mayor Lyda Krewson Maker Space Magic House M.A.D.E. Jim McKelvey Doug Auer Dennis Lower Cortex Innovation Community

It was fun to see CWEnder Melody Walker in her new role as Economic Development Editor at St. Louis Public Radio. Follow her on Twitter here.

Nicki's Central West End Guide Art & Architecture Education For Children Services Shop News  Wiley Price IV Third Degree Glass Factory St. Louis Public Radio Melody Walker Mayor Lyda Krewson Maker Space Magic House M.A.D.E. Jim McKelvey Doug Auer Dennis Lower Cortex Innovation Community

Left: Wiley Price IV, newly elected to represent District 84 in the Missouri House of Representatives, and right: Price with Justin Idelburg, left, community leader in Ward 26, and Doug Auer.Nicki's Central West End Guide Art & Architecture Education For Children Services Shop News  Wiley Price IV Third Degree Glass Factory St. Louis Public Radio Melody Walker Mayor Lyda Krewson Maker Space Magic House M.A.D.E. Jim McKelvey Doug Auer Dennis Lower Cortex Innovation Community

M.A.D.E., 5127 Delmar, 10 a.m. to 10 p.m. Monday through Saturday. Membership is $50 per month plus a small hourly fee to use the equipment. For more information, visit the website.

A visit to Cortex’s AB Mauri, where they’re passionate about baking

Nicki's Central West End Guide Education Food and Drink Web/Tech  Savor Saint Louis Food Tour Rick Oleshak Oscar Carreon Mark Prendergast Made.by Lia Lia Weber Fleischmann's yeast Cortex Innovation Community AB Mauri North America

After CWEnder Meredith Ramm won tickets to a Savor Saint Louis Food Tour offered on this blog, I noticed on her winning email that she works for AB Mauri, located in the @4240 building in the Cortex Innovation Community. As many times as I’ve been to that building I had never noticed the company’s entry, which is located on the first floor. What really caught my eye in her response was the company’s tagline, “Passionate about Baking,” because I too am passionate about baking.

More than curious about what the company does and why a business that’s associated with baking would be located at Cortex, I set up a meeting with AB Mauri’s Vice President of Marketing Rick Oleshak, to learn more. The first thing Oleshak asked, when I mentioned that I loved to bake bread, was what brand of yeast I used. Luckily my response, Fleischmann’s, was the correct answer as that brand is AB Mauri’s largest consumer product. I also learned that 2018 is a banner year for the company, as Fleischmann’s Yeast is celebrating its 150th anniversary.

AB Mauri moved from West County to Cortex a little over 3 years ago after Australian Mark Prendergast became president. Prendergast, a biking enthusiast, lived at The Chase Park Plaza for a while and would bike around the Central West End after work. When he discovered Cortex, he decided to move AB Mauri’s North American headquarters to a 23,000 s.f. space (which includes 8,000 s.f. of lab space called the bakingHUB) at @4240, Duncan and Boyle.

Nicki's Central West End Guide Education Food and Drink Web/Tech  Savor Saint Louis Food Tour Rick Oleshak Oscar Carreon Mark Prendergast Made.by Lia Lia Weber Fleischmann's yeast Cortex Innovation Community AB Mauri North America

photo courtesy of AB Mauri

Rick Oleshak, photographed in the bakingHUB above, said the change in location has also changed the attitude of the company’s 80 employees. The West County location didn’t have the personality Cortex has, and employees now enjoy interaction with other tech company innovators @4240.

AB Mauri is a baking technology company that delivers service, yeast and bakery ingredient solutions to large industrialized bakeries, local grocery chains and many restaurants as well.  The company also has artisanal partners around the country including several in the St. Louis  area.

Nicki's Central West End Guide Education Food and Drink Web/Tech  Savor Saint Louis Food Tour Rick Oleshak Oscar Carreon Mark Prendergast Made.by Lia Lia Weber Fleischmann's yeast Cortex Innovation Community AB Mauri North America

CWEnder Meredith Ramm, above, became AB Mauri’s Financial Planning & Analysis Manager in March of 2017. “I own forecasting, budgeting, etc. on the financial side,” she said.  “My husband and I love living in the Central West End and I couldn’t imagine turning down a job offer in the neighborhood too.” Ramm added that the work environment is fabulous. It’s easy to appreciate, once you step inside the handsome space, why AB Mauri was named one of the coolest working spaces by the St. Louis Business Journal and one of the top workplaces in a 2017 St. Louis Post-Dispatch poll.

Nicki's Central West End Guide Education Food and Drink Web/Tech  Savor Saint Louis Food Tour Rick Oleshak Oscar Carreon Mark Prendergast Made.by Lia Lia Weber Fleischmann's yeast Cortex Innovation Community AB Mauri North America

A row of flags along a north wall represents 15 countries of origin for the 80 employees at AB Mauri North America.

Nicki's Central West End Guide Education Food and Drink Web/Tech  Savor Saint Louis Food Tour Rick Oleshak Oscar Carreon Mark Prendergast Made.by Lia Lia Weber Fleischmann's yeast Cortex Innovation Community AB Mauri North America

Fleischmann’s Yeast was founded in 1868 by two brothers in Cincinnati, and quickly became a staple in American pantries. Note the charming cover of a 1917 cookbook above, which hangs on a wall in the company’s dining area. When Fleischmann’s was acquired by Associated British Foods (ABF) in 2004, AB Mauri was formed as an operating division. From the website: “Around the world, AB Mauri operates in more than 50 locations in 32 countries (and employs 7,000 people) with global headquarters located in Peterborough, United Kingdom.”

With 1700+ strains of yeast in its fermentation lab, AB Mauri North America makes yeast for the production of many products including bread, beer, wine, spirits and nutrition. The company recently expanded its yeast production to include biofuel.

Nicki's Central West End Guide Education Food and Drink Web/Tech  Savor Saint Louis Food Tour Rick Oleshak Oscar Carreon Mark Prendergast Made.by Lia Lia Weber Fleischmann's yeast Cortex Innovation Community AB Mauri North America

The 8,000 s.f. bakingHUB is the largest lab in the area. Technicians have 500 ingredients available in the AB Mauri system to assist clients in creating a unique bakery mix so their product will stand out from the competition.

Nicki's Central West End Guide Education Food and Drink Web/Tech  Savor Saint Louis Food Tour Rick Oleshak Oscar Carreon Mark Prendergast Made.by Lia Lia Weber Fleischmann's yeast Cortex Innovation Community AB Mauri North America

photo courtesy of AB Mauri

The bakingHUB is also used to help bakeries find solutions to problems. Technicians at AB Mauri can program the HUB’s equipment to mimic conditions at a bakery’s factory and figure out what’s wrong. It could be as simple as a conveyor belt being out of whack.

The photo above shows AB Mauri North America Innovation Manager Paul Bright, and Technical Sales Manager Ed Livesey, evaluating a finished yellow cake during a recent baking session.

Nicki's Central West End Guide Education Food and Drink Web/Tech  Savor Saint Louis Food Tour Rick Oleshak Oscar Carreon Mark Prendergast Made.by Lia Lia Weber Fleischmann's yeast Cortex Innovation Community AB Mauri North America

Americans’ tastes have broadened with exposure to foods from different cultures. With that in mind, meet Oscar Carreon, above, technical service manager for AB Mauri North America. Carreon moved to St. Louis from AB Mauri Mexico to work expressly on the tortilla segment for North America.  In Rick Oleshak’s opinion, “Carreon is outstanding and is regarded as one of the top technical bakers for tortillas in the industry.”

Nicki's Central West End Guide Education Food and Drink Web/Tech  Savor Saint Louis Food Tour Rick Oleshak Oscar Carreon Mark Prendergast Made.by Lia Lia Weber Fleischmann's yeast Cortex Innovation Community AB Mauri North America

photo courtesy of AB Mauri

The photo above shows another example of the variety of activity going on in the bakingHUB.  AB Mauri technicians are shown practicing cake decorating skills led by Lia Weber Holter, far right, who uses the facility for her wedding cake business, Made. by Lia (found on The Knot). Lia, who travels to trade shows as an AB Mauri representative, was the winner of TLC’s Next Great Baker.

Thank you to Rick Oleshak for the wonderful visit—and for his patient responses as I tried to make sense of my copious notes—and to Meredith Ramm for acting as the catalyst for letting us explore a company I never expected was headquartered in the neighborhood.  It all started with a Savor Saint Louis Food Tour.

AB Mauri North America, 4240 Duncan.

Summer news wrap-up

Farmer’s Market on BJC Campus:

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Food and Drink Services Web/Tech  W. U. Medical School's farmer's market Shane Mullen Renaissance A History of the Central West End Neighborhood Security Initiative Movies on the Plaza Left Bank Books Koplar Properties KMOV reporter Alexis Zotos David Strom's Web Informant Cortex Innovation Community co-living Candace O'Connor   It had been a while since I last stopped by the W. U. Medical School’s farmer’s market on the BJC campus. I paid a visit recently and was inspired to remind readers that it is open on Thursdays from 10 t0 2, with as many as 10 or 11 vendors participating each week.

The market, which has been in operation since 2009, is open year ’round. From April through October it is located on the plaza just south of CAM at Euclid and Forest Park Ave. The market moves indoors to the atrium in the McDonnell Pediatric Research building from November through March.

Market organizer Betsy Snyder sent me a list of participating farmers, including Double Star Farms from Mount Vernon, IL, Baetje Farms Goat Cheese, Windcrest Dairy from Trenton, IL, and Brautigam Orchards from Belleville. Ivan’s Figs and Great Harvest Bread also have tables at the market.

More information can be found here.

Neighborhood Security Initiative’s August Forum:

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Food and Drink Services Web/Tech  W. U. Medical School's farmer's market Shane Mullen Renaissance A History of the Central West End Neighborhood Security Initiative Movies on the Plaza Left Bank Books Koplar Properties KMOV reporter Alexis Zotos David Strom's Web Informant Cortex Innovation Community co-living Candace O'Connor

There was a large turnout for the Neighborhood Security Initiative’s August forum which was held at the NSI office so residents could learn more about the NSI’s operation and also meet Capt. Mike Mueller (2nd photo top right, behind post) the newly assigned 5th District Captain, bid farewell to his predecessor Capt. Eric Larson, and hear from  North Patrol Commander (and CWE resident) Major John Hayden, top left. NSI staffer Lyndon Cornell, bottom left in red shirt, demonstrated the command center for the CWE neighborhood security system which he manages.

NSI Executive Director Jim Whyte, bottom right photo in plaid shirt, fielded questions from attendees including a lengthy discussion regarding the dangers caused by reckless drivers who ignore stop signs and red lights. One interesting suggestion was to make driver’s ed training mandatory and a prerequisite to obtaining a driver’s license.

Author Candace O’Connor at Left Bank Books:

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Food and Drink Services Web/Tech  W. U. Medical School's farmer's market Shane Mullen Renaissance A History of the Central West End Neighborhood Security Initiative Movies on the Plaza Left Bank Books Koplar Properties KMOV reporter Alexis Zotos David Strom's Web Informant Cortex Innovation Community co-living Candace O'Connor

It was standing room only when author Candace O’Connor appeared at Left Bank Books last month to discuss and sign copies of her book Renaissance, A History of the Central West End, $45.

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Food and Drink Services Web/Tech  W. U. Medical School's farmer's market Shane Mullen Renaissance A History of the Central West End Neighborhood Security Initiative Movies on the Plaza Left Bank Books Koplar Properties KMOV reporter Alexis Zotos David Strom's Web Informant Cortex Innovation Community co-living Candace O'Connor

O’Connor is shown in photo above left with Left Bank Book’s Shane Mullen, and far right signing copies of her book. Lower left, KMOV reporter Alexis Zotos was there with a cameraman covering the event. (more…)