Meet SteadyMD co-founder Guy Friedman

Nicki's Central West End Guide Services Web/Tech  Yarone Goren WeStories TechArtista Co-Working Environment SteadyMD St. Louis personalized primary care online Laura Horowitz Guy Friedman Central West End

Entrepreneurs Guy Friedman, above, and his partner L.A.-based Yarone Goren have developed a simple solution to one of the most debated issues in Washington—healthcare. About 8 months ago the entrepreneurs launched SteadyMD, personalized primary care accessed online.

Friedman sold Higher Next, a proctoring app developed for online education sites, just before he and his wife Laura Horowitz (co-founder of WeStories) left Philadelphia for St. Louis (her hometown) following the birth of their second child.

Friedman found space at the CWE’s TechArtista where he continued working for Higher Next while he and his partner brainstormed their next idea. The process began with a few questions, “Where’s the pain? Where can we add value? And how can we make it 10 times better?” The answer was healthcare. “Healthcare is the most complex business in the world,” acknowledged Friedman. “In addition, our healthcare is geared toward acute urgent care, not preventative care.”

Since it launched, many primary care doctors have joined SteadyMD and hundreds of  patients have signed up. Friedman explained its appeal, “SteadyMD delivers white glove, concierge-type treatment, and makes healthcare super simple. It appeals to people of all ages (the average age is 40), unusual for concierge service which usually attracts older patients who can afford it.” By the way, people on Medicare can also choose a primary care physician through SteadyMD, and its available to anyone in the U.S.

For a fee of $79 to $99 per month (with a 12-month commitment), a video camera and microphone on your computer, patients can get instant access with their primary care physician via video chat any time they want. There are no co-pays. Physicians can fill prescriptions and order necessary tests in local labs.  Note: you must have separate healthcare coverage for emergencies and hospital care.

From the website: Your SteadyMD doctor is perfectly aligned with your life, passions, and goals. A doctor who “gets you.”

Here’s how it works: After you sign up and choose a primary care doctor, you schedule your first appointment. During the hour-long visit your doctor will get to know your background, family history, and any health issues.

Nicki's Central West End Guide Services Web/Tech  Yarone Goren WeStories TechArtista Co-Working Environment SteadyMD St. Louis personalized primary care online Laura Horowitz Guy Friedman Central West End

photo from SteadyMD website

Here is a partial list of the physicians who are connected to SteadyMD. There are doctors who specialize in general health issues, such as asthma and diabetes, women’s health, fitness and nutrition, body building, running, or weight training. There are also physicians who have experience with the LGBTQ community.

Friedman continued: “Someone in rural Oregon who runs 100 miles a week may not be able to find a doctor who understands his/her needs, or a patient in a small town may not be able to find a doctor who has experience with LGBTQ.

Doctors are happy with SteadyMD because they don’t have to worry about insurance, billing, and the pressure of seeing x amount of patients in private practice or a hospital, where they cannot get to know their patients as well. “Primary care doctors spend 50% of their time on insurance issues and are squeezed by the demands of private practices and incentivized to see as many patients as they can,” said Friedman. SteadyMD eliminates that pressure.

As we concluded our interview, Friedman said that a great way to recognize the value of his program is to realize how long it takes to schedule an appointment with your primary care physician vs. having instant access via SteadyMD. To learn more visit the website, or email Guy Friedman at guy@steadymd.com to schedule a visit.

I’m constantly struck by how much creative genius that we know nothing about comes out of St. Louis, so I hope you’ve enjoyed learning more about one of our local entrepreneurs.

Curious about construction on W. U.’s Danforth Campus?

Nicki's Central West End Guide Art & Architecture Education  XYZ Type Washington University Mary Ann Lazarus Hannah Roth Campus Next Transformation project Campus Next Newsletter Ben Kiel   In early September a neighborhood friend told me that, as a prelude to their workday,  McCarthy Bros. Construction Company workers practice yoga each morning at the east end of Washington University’s Danforth Campus. Thinking that would make for an interesting story, I drove out to the campus early on 2 consecutive mornings but was unable to locate any construction workers doing sun salutations. It’s difficult to traverse the campus these days with all the construction fencing surrounding the site, and at that hour of the day the campus was deserted and there was no one around to ask.

Instead, because I was curious about what’s going on on the east end of the campus, I decided to change the focus and share what I’ve learned about W.U.’s East End Transformation project.

Due to the limited access, the only photograph I could get of the construction site was a distant view, see photo above.

Nicki's Central West End Guide Art & Architecture Education  XYZ Type Washington University Mary Ann Lazarus Hannah Roth Campus Next Transformation project Campus Next Newsletter Ben Kiel

At 6:30 a.m. there was already a long line of dump trucks waiting to turn into the construction site from Skinker Boulevard.Nicki's Central West End Guide Art & Architecture Education  XYZ Type Washington University Mary Ann Lazarus Hannah Roth Campus Next Transformation project Campus Next Newsletter Ben Kiel

This past summer, during the peak of excavation work, there were 1,000 trucks a day hauling away dirt for a 790-car underground parking garage (which will be accessible from both Skinker and Forest Park Blvds.). At that time there were construction crews working 6 days a week 2 shifts per day. Here are some fun facts titled “The Dirt on Dirt” found on Campus Next newsletter.

Some of the dirt, which was stockpiled on what has been nicknamed Mount McKelvey, above right, will be used as backfill for the project which is scheduled to be completed by graduation of 2019. The underground garage will be completed and in use at an earlier date.

Nicki's Central West End Guide Art & Architecture Education  XYZ Type Washington University Mary Ann Lazarus Hannah Roth Campus Next Transformation project Campus Next Newsletter Ben Kiel

photo courtesy of Hannah Roth

Thanks to CWEnder Hannah Roth, who is on the faculty of the Sam Fox School of Design and Visual Arts, and who agreed to take photos of the construction site from an upper floor of a building overlooking the site, above and below.

Nicki's Central West End Guide Art & Architecture Education  XYZ Type Washington University Mary Ann Lazarus Hannah Roth Campus Next Transformation project Campus Next Newsletter Ben Kiel

photo courtesy of  Hannah Roth

Nicki's Central West End Guide Art & Architecture Education  XYZ Type Washington University Mary Ann Lazarus Hannah Roth Campus Next Transformation project Campus Next Newsletter Ben Kiel

Construction has caused a parking nightmare for faculty and students alike. Forest Park has long been a popular place to park for WU students, but now both sides of Skinker Blvd. are lined with cars almost as far south as Clayton Road as well.

Nicki's Central West End Guide Art & Architecture Education  XYZ Type Washington University Mary Ann Lazarus Hannah Roth Campus Next Transformation project Campus Next Newsletter Ben Kiel

W.U. Sam Fox School lecturer Ben Kiel, above, created a clever solution to the parking problem. He drives his daughters to school, parks his car on the lot at his CWE studio where he keeps his bike, and then bikes to and from the campus (wearing a helmet of course).

Nicki's Central West End Guide Art & Architecture Education  XYZ Type Washington University Mary Ann Lazarus Hannah Roth Campus Next Transformation project Campus Next Newsletter Ben Kiel

Kiel’s logo for his side business, XYZ Type, is affixed to his Ikea bike (assembly was required). Nicki's Central West End Guide Art & Architecture Education  XYZ Type Washington University Mary Ann Lazarus Hannah Roth Campus Next Transformation project Campus Next Newsletter Ben Kiel

The sign on construction fencing at W. U. contains a quote from CWEnder Mary Ann Lazarus who’s also on the faculty.  She describes what’s behind the East End Transformation project, above.

The following two photos were taken from the W. U. website. For more information I’m including a link to what’s ahead in the coming months.

Nicki's Central West End Guide Art & Architecture Education  XYZ Type Washington University Mary Ann Lazarus Hannah Roth Campus Next Transformation project Campus Next Newsletter Ben Kiel

Nicki's Central West End Guide Art & Architecture Education  XYZ Type Washington University Mary Ann Lazarus Hannah Roth Campus Next Transformation project Campus Next Newsletter Ben Kiel

Here is more information on the buildings under construction as shown on the master plan, above.

Snapshots from BookFest St. Louis

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Education For Children Services Shop News  Zac Brewer William Burroughs Whitney Terrell Vlad Zhitomirsky The McPherson St. Louis Poetry Center St. Louis Sherman Alexie Shanthi Sekaran Nina LaCour Mary Ann's Tearoom Left Bank Books Kris Kleindienst Kate Haher Gabriel Tallent Erin Quick Elisa Essner Charlie Jane Anders Central West End North Community Improvement District Central West End Association Carol Shepley AnnaLee Newitz Amy Stewart

Last weekend’s inaugural BookFest St. Louis was such a success that talk of 2018’s event began before the last line of poetry was uttered at the closing event—the 100th anniversary celebration of T. S. Eliot’s Prufrock & Other Observations held at Dressel’s.  Throughout the day book lovers brushed aside the unusually hot late-September weather and dashed from venue-to-venue enjoying as many events as they could manage from the jam-packed schedule.

There were approximately 40 prominent authors in town for BookFest, each participating in a reading or a panel discussion on topics as varied as poetry, weird, literary and science fiction. Miss Kopp’s High Tea with Amy Stewart (author of the best-selling Kopp Sisters mystery series) was held at Mary Ann’s Tearoom, and at 6 p.m. Saturday at least 100 people gathered on the sidewalk at Left Bank Books for the dedication of a bronze sculpture of William S. Burroughs, the installation of which completed the Central West End Association’s Writer’s Corner project (see photo above).

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Education For Children Services Shop News  Zac Brewer William Burroughs Whitney Terrell Vlad Zhitomirsky The McPherson St. Louis Poetry Center St. Louis Sherman Alexie Shanthi Sekaran Nina LaCour Mary Ann's Tearoom Left Bank Books Kris Kleindienst Kate Haher Gabriel Tallent Erin Quick Elisa Essner Charlie Jane Anders Central West End North Community Improvement District Central West End Association Carol Shepley AnnaLee Newitz Amy Stewart

Friday night’s keynote event, “An Evening with Sherman Alexie,” was held at The Sheldon, the only BookFest venue not in the immediate neighborhood. I asked Cory Lovell, Left Bank Books’ event coordinator to describe the hundreds of Alexie fans in the audience:

“Very diverse. In age, race, socio-economic class, and ideology. There were radical activist artists who I know have been active in St. Louis since the 60’s, and junior high students who have taken a shine to their required reading project (Alexie’s The Absolutely True Diary of a Part-Time Indian). There were so many kinds of folks and I think they all were there because they appreciate Sherman’s honesty. He explains tragic elements of humanity in a way that’ll make you crack a smile. Its rare. So people take notice.”

And notice they did—except for moments of raucous laughter that interrupted Alexie’s 1 hour & 45 minute performance, the audience was so engaged, you could have heard a pin drop.

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Education For Children Services Shop News  Zac Brewer William Burroughs Whitney Terrell Vlad Zhitomirsky The McPherson St. Louis Poetry Center St. Louis Sherman Alexie Shanthi Sekaran Nina LaCour Mary Ann's Tearoom Left Bank Books Kris Kleindienst Kate Haher Gabriel Tallent Erin Quick Elisa Essner Charlie Jane Anders Central West End North Community Improvement District Central West End Association Carol Shepley AnnaLee Newitz Amy Stewart

BookFest St. Louis was a collaboration between Left Bank Books and the Central West End North Community Improvement District. LBB’s Kris Kleindienst, right, and CID Executive Director Kate Haher, left, are shown just before the William Burroughs dedication.

Others who threw their hearts and souls into the months-long planning were LBB’s Cory Lovell (mentioned above), Lauren Wiser, and a long list of other LBB staffers, CWENorthCID‘s Elisa Essner and Maggie McCarthy, and Enchanting Embellishment’s Ken Fowler.

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Education For Children Services Shop News  Zac Brewer William Burroughs Whitney Terrell Vlad Zhitomirsky The McPherson St. Louis Poetry Center St. Louis Sherman Alexie Shanthi Sekaran Nina LaCour Mary Ann's Tearoom Left Bank Books Kris Kleindienst Kate Haher Gabriel Tallent Erin Quick Elisa Essner Charlie Jane Anders Central West End North Community Improvement District Central West End Association Carol Shepley AnnaLee Newitz Amy Stewart

Literary Fiction Panel II was held at the newly opened event venue The McPherson, 4715 McPherson. Panelists Whitney Terrell, left, author of The Good Lieutenant (named best novel of the Bush war years by The Guardian), Shanthi Sekaran, author of the acclaimed Lucky Boy, and right, debut novelist Gabriel Tallent, whose My Absolute Darling became an instant hit, discussed “crafting searing and relevant fiction that helps us empathize with parts of the American experience otherwise foreign to many of us…”

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Education For Children Services Shop News  Zac Brewer William Burroughs Whitney Terrell Vlad Zhitomirsky The McPherson St. Louis Poetry Center St. Louis Sherman Alexie Shanthi Sekaran Nina LaCour Mary Ann's Tearoom Left Bank Books Kris Kleindienst Kate Haher Gabriel Tallent Erin Quick Elisa Essner Charlie Jane Anders Central West End North Community Improvement District Central West End Association Carol Shepley AnnaLee Newitz Amy Stewart

Charlie Jane Anders, left, author of  Nebula-Award winning All the Birds in the Sky, and MIT Fellow and io9 founder Annalee Newitz , author of Autonomous shown leaving the William Burroughs event. The authors participated in the Science Fiction Panel which also took place at The McPherson.

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Education For Children Services Shop News  Zac Brewer William Burroughs Whitney Terrell Vlad Zhitomirsky The McPherson St. Louis Poetry Center St. Louis Sherman Alexie Shanthi Sekaran Nina LaCour Mary Ann's Tearoom Left Bank Books Kris Kleindienst Kate Haher Gabriel Tallent Erin Quick Elisa Essner Charlie Jane Anders Central West End North Community Improvement District Central West End Association Carol Shepley AnnaLee Newitz Amy Stewart

Sculptor Vlad Zhitomirsky, creator of the William Burroughs statue, is photographed with Central West End Association board members, from left, Anna Cardot and Kate Walter, and CWEA Director Jess Batchelor.

The video shows sculptor Zhitomirsky unveiling the Burroughs statue. Burroughs joins T. S. Eliot, Kate Chopin, and Tennessee Williams on Writer’s Corner, each of whom resided in the CWE. Local author Carol Shepley, who spoke about Burroughs’ connection to the neighborhood and to Left Bank Books can be spotted in the video, as well as Erin Quick of the St. Louis Poetry Center.

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Education For Children Services Shop News  Zac Brewer William Burroughs Whitney Terrell Vlad Zhitomirsky The McPherson St. Louis Poetry Center St. Louis Sherman Alexie Shanthi Sekaran Nina LaCour Mary Ann's Tearoom Left Bank Books Kris Kleindienst Kate Haher Gabriel Tallent Erin Quick Elisa Essner Charlie Jane Anders Central West End North Community Improvement District Central West End Association Carol Shepley AnnaLee Newitz Amy Stewart

Special thanks to the CWE North Community Improvement District and the Central West End Association for their generous contributions to make this project possible, to sculptor Vlad Zhitomirsky for his provocative representation of William Burroughs, and to the St. Louis Poetry Center for their sponsorship of this BookFest event.

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Education For Children Services Shop News  Zac Brewer William Burroughs Whitney Terrell Vlad Zhitomirsky The McPherson St. Louis Poetry Center St. Louis Sherman Alexie Shanthi Sekaran Nina LaCour Mary Ann's Tearoom Left Bank Books Kris Kleindienst Kate Haher Gabriel Tallent Erin Quick Elisa Essner Charlie Jane Anders Central West End North Community Improvement District Central West End Association Carol Shepley AnnaLee Newitz Amy Stewart

At the dedication ceremony the Chanco Cruz Duo played jazz, while Brett Underwood, right, performed a reading of rare and out-of-print Burroughs poetry.

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Education For Children Services Shop News  Zac Brewer William Burroughs Whitney Terrell Vlad Zhitomirsky The McPherson St. Louis Poetry Center St. Louis Sherman Alexie Shanthi Sekaran Nina LaCour Mary Ann's Tearoom Left Bank Books Kris Kleindienst Kate Haher Gabriel Tallent Erin Quick Elisa Essner Charlie Jane Anders Central West End North Community Improvement District Central West End Association Carol Shepley AnnaLee Newitz Amy Stewart

The BookFest Festival Zone (on McPherson east of Euclid) was open from 11 a.m. to 6 p.m. Saturday with live music, demonstrations, book sellers (The Novel Neighbor, Eagle Heights Press, St. Louis Small Press), local artisans, and not-for-profits (Missouri Humanities Council, St. Louis Public Library, We Stories, St. Louis Poetry Center).

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Education For Children Services Shop News  Zac Brewer William Burroughs Whitney Terrell Vlad Zhitomirsky The McPherson St. Louis Poetry Center St. Louis Sherman Alexie Shanthi Sekaran Nina LaCour Mary Ann's Tearoom Left Bank Books Kris Kleindienst Kate Haher Gabriel Tallent Erin Quick Elisa Essner Charlie Jane Anders Central West End North Community Improvement District Central West End Association Carol Shepley AnnaLee Newitz Amy Stewart

A proud participant at the poetry challenge board in the Festival Zone is photographed above.

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Education For Children Services Shop News  Zac Brewer William Burroughs Whitney Terrell Vlad Zhitomirsky The McPherson St. Louis Poetry Center St. Louis Sherman Alexie Shanthi Sekaran Nina LaCour Mary Ann's Tearoom Left Bank Books Kris Kleindienst Kate Haher Gabriel Tallent Erin Quick Elisa Essner Charlie Jane Anders Central West End North Community Improvement District Central West End Association Carol Shepley AnnaLee Newitz Amy Stewart

It was wonderful to see families participating in BookFest events or just out enjoying the neighborhood scene.  On Saturday morning there was a Children’s StoryTime event, as well as a Middle Readers Meet & Greet at Schlafly Library. A Young Adult Panel at The McPherson brought together Sherman Alexie (An Absolutely True Diary of a Part-Time Indian), Nina LaCour (We Are Okay), and St. Louisan Zac Brewer (The Blood Between Us and Madness).

BookFest St. Louis was supported by a long list of generous sponsors including Left Bank Books Foundation, St. Louis Public Radio, St. Louis Public Library, The Chase Park Plaza, St. Louis Poetry Center, The Green Goose, Central Print and Lofts@Euclid.

Thanks to everyone who made BookFest St. Louis happen, including 100 generous volunteers. It was a stellar debut and garnered the positive attention the neighborhood—and all St. Louis—needed.