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Meet SteadyMD co-founder Guy Friedman

Nicki's Central West End Guide Services Web/Tech  Yarone Goren WeStories TechArtista Co-Working Environment SteadyMD St. Louis personalized primary care online Laura Horowitz Guy Friedman Central West End

Entrepreneurs Guy Friedman, above, and his partner L.A.-based Yarone Goren have developed a simple solution to one of the most debated issues in Washington—healthcare. About 8 months ago the entrepreneurs launched SteadyMD, personalized primary care accessed online.

Friedman sold Higher Next, a proctoring app developed for online education sites, just before he and his wife Laura Horowitz (co-founder of WeStories) left Philadelphia for St. Louis (her hometown) following the birth of their second child.

Friedman found space at the CWE’s TechArtista where he continued working for Higher Next while he and his partner brainstormed their next idea. The process began with a few questions, “Where’s the pain? Where can we add value? And how can we make it 10 times better?” The answer was healthcare. “Healthcare is the most complex business in the world,” acknowledged Friedman. “In addition, our healthcare is geared toward acute urgent care, not preventative care.”

Since it launched, many primary care doctors have joined SteadyMD and hundreds of  patients have signed up. Friedman explained its appeal, “SteadyMD delivers white glove, concierge-type treatment, and makes healthcare super simple. It appeals to people of all ages (the average age is 40), unusual for concierge service which usually attracts older patients who can afford it.” By the way, people on Medicare can also choose a primary care physician through SteadyMD, and its available to anyone in the U.S.

For a fee of $79 to $99 per month (with a 12-month commitment), a video camera and microphone on your computer, patients can get instant access with their primary care physician via video chat any time they want. There are no co-pays. Physicians can fill prescriptions and order necessary tests in local labs.  Note: you must have separate healthcare coverage for emergencies and hospital care.

From the website: Your SteadyMD doctor is perfectly aligned with your life, passions, and goals. A doctor who “gets you.”

Here’s how it works: After you sign up and choose a primary care doctor, you schedule your first appointment. During the hour-long visit your doctor will get to know your background, family history, and any health issues.

Nicki's Central West End Guide Services Web/Tech  Yarone Goren WeStories TechArtista Co-Working Environment SteadyMD St. Louis personalized primary care online Laura Horowitz Guy Friedman Central West End

photo from SteadyMD website

Here is a partial list of the physicians who are connected to SteadyMD. There are doctors who specialize in general health issues, such as asthma and diabetes, women’s health, fitness and nutrition, body building, running, or weight training. There are also physicians who have experience with the LGBTQ community.

Friedman continued: “Someone in rural Oregon who runs 100 miles a week may not be able to find a doctor who understands his/her needs, or a patient in a small town may not be able to find a doctor who has experience with LGBTQ.

Doctors are happy with SteadyMD because they don’t have to worry about insurance, billing, and the pressure of seeing x amount of patients in private practice or a hospital, where they cannot get to know their patients as well. “Primary care doctors spend 50% of their time on insurance issues and are squeezed by the demands of private practices and incentivized to see as many patients as they can,” said Friedman. SteadyMD eliminates that pressure.

As we concluded our interview, Friedman said that a great way to recognize the value of his program is to realize how long it takes to schedule an appointment with your primary care physician vs. having instant access via SteadyMD. To learn more visit the website, or email Guy Friedman at guy@steadymd.com to schedule a visit.

I’m constantly struck by how much creative genius that we know nothing about comes out of St. Louis, so I hope you’ve enjoyed learning more about one of our local entrepreneurs.

Summer news wrap-up

Farmer’s Market on BJC Campus:

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Food and Drink Services Web/Tech  W. U. Medical School's farmer's market Shane Mullen Renaissance A History of the Central West End Neighborhood Security Initiative Movies on the Plaza Left Bank Books Koplar Properties KMOV reporter Alexis Zotos David Strom's Web Informant Cortex Innovation Community co-living Candace O'Connor   It had been a while since I last stopped by the W. U. Medical School’s farmer’s market on the BJC campus. I paid a visit recently and was inspired to remind readers that it is open on Thursdays from 10 t0 2, with as many as 10 or 11 vendors participating each week.

The market, which has been in operation since 2009, is open year ’round. From April through October it is located on the plaza just south of CAM at Euclid and Forest Park Ave. The market moves indoors to the atrium in the McDonnell Pediatric Research building from November through March.

Market organizer Betsy Snyder sent me a list of participating farmers, including Double Star Farms from Mount Vernon, IL, Baetje Farms Goat Cheese, Windcrest Dairy from Trenton, IL, and Brautigam Orchards from Belleville. Ivan’s Figs and Great Harvest Bread also have tables at the market.

More information can be found here.

Neighborhood Security Initiative’s August Forum:

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Food and Drink Services Web/Tech  W. U. Medical School's farmer's market Shane Mullen Renaissance A History of the Central West End Neighborhood Security Initiative Movies on the Plaza Left Bank Books Koplar Properties KMOV reporter Alexis Zotos David Strom's Web Informant Cortex Innovation Community co-living Candace O'Connor

There was a large turnout for the Neighborhood Security Initiative’s August forum which was held at the NSI office so residents could learn more about the NSI’s operation and also meet Capt. Mike Mueller (2nd photo top right, behind post) the newly assigned 5th District Captain, bid farewell to his predecessor Capt. Eric Larson, and hear from  North Patrol Commander (and CWE resident) Major John Hayden, top left. NSI staffer Lyndon Cornell, bottom left in red shirt, demonstrated the command center for the CWE neighborhood security system which he manages.

NSI Executive Director Jim Whyte, bottom right photo in plaid shirt, fielded questions from attendees including a lengthy discussion regarding the dangers caused by reckless drivers who ignore stop signs and red lights. One interesting suggestion was to make driver’s ed training mandatory and a prerequisite to obtaining a driver’s license.

Author Candace O’Connor at Left Bank Books:

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Food and Drink Services Web/Tech  W. U. Medical School's farmer's market Shane Mullen Renaissance A History of the Central West End Neighborhood Security Initiative Movies on the Plaza Left Bank Books Koplar Properties KMOV reporter Alexis Zotos David Strom's Web Informant Cortex Innovation Community co-living Candace O'Connor

It was standing room only when author Candace O’Connor appeared at Left Bank Books last month to discuss and sign copies of her book Renaissance, A History of the Central West End, $45.

Nicki's Central West End Guide Art & Architecture Books, Dance, Music, Theater Food and Drink Services Web/Tech  W. U. Medical School's farmer's market Shane Mullen Renaissance A History of the Central West End Neighborhood Security Initiative Movies on the Plaza Left Bank Books Koplar Properties KMOV reporter Alexis Zotos David Strom's Web Informant Cortex Innovation Community co-living Candace O'Connor

O’Connor is shown in photo above left with Left Bank Book’s Shane Mullen, and far right signing copies of her book. Lower left, KMOV reporter Alexis Zotos was there with a cameraman covering the event. (more…)

The latest from LaunchCode Mentor Center

Nicki's Central West End Guide Education Services Web/Tech  St. Louis Square Samantha Williams Rosa Mayer Public Relations Manager MO LaunchCode Jim McKelvey Crystal Martin Central West End

In mid-November LaunchCode Mentor Center hosted a 3rd anniversary celebration in their facility at 4811 Delmar Blvd., just east of Euclid Ave. With more than 800 people in attendance, I was unable to do more than snap some photos and try out the 10-minute coding class. Recently however, I met with public relations manager, Samantha Williams (shown later in this post), to learn more about the CWE-based technology training center.

LaunchCode was founded in 2013 by local entrepreneur and philanthropist Jim McKelvey. The training center’s mission is “to create economic opportunity for aspiring developers through job placement and training in technology.”

Williams mentioned that “McKelvey sometimes swings by the Mentor Center during the day to work. When he’s at a table with students who also come in to work on assignments and projects, they don’t know who he is. It’s amazing to see how he fits in so perfectly with the students and to witness his continued involvement in LaunchCode.”

To date, LaunchCode has placed more than 500 people in tech apprenticeships around the country. Of those, more than 4 out of 5 have converted to full employment. It’s possible that others who have completed the course have found employment or created businesses on their own.

Nicki's Central West End Guide Education Services Web/Tech  St. Louis Square Samantha Williams Rosa Mayer Public Relations Manager MO LaunchCode Jim McKelvey Crystal Martin Central West End

At the celebration, an education table was staffed by LaunchCoders who shared information about what programs are available. If you, or someone you know, likes to figure things out, enjoys doing puzzles and/or sudoku, you may have an aptitude for coding, which has been described as learning a new language.

Nicki's Central West End Guide Education Services Web/Tech  St. Louis Square Samantha Williams Rosa Mayer Public Relations Manager MO LaunchCode Jim McKelvey Crystal Martin Central West End

Left: Crystal Martin is the director of CoderGirl, which is designed to attract more women to the tech field. Most of the 50 or so women enrolled in one of two 20-week classes offered each year are looking for a change in career, may want to start a business, or just learn how to code (as did a lawyer enrolled in CoderGirl).

After the St. Louis American and Fox 2 News featured stories on CoderGirl recently, there were 800 applications to the program.

Right: An exuberant Rosa Mayer, VP of Market Expansion, has been traveling over the past year to other LaunchCode locations that  have sprung-up in South Florida, Kansas City, Cape Girardeau, and Providence, R.I. This past January, Portland and Seattle were added to the list. I found it interesting that this sort of training would be necessary in such tech-centric cities, but I learned that HR departments won’t consider applicants who are self-taught and don’t have formal IT training.

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